Caraa

Caraa is a new New York City-based luxury fitness brand focusing on an untapped area of the booming athleisure market: handbags. The activewear space is a $35 billion dollar marketplace, and while there are many choices in leggings and tops, co-founders Carmen Chen Wu and Aaron Luo saw white space in fashion forward sports bags. Both active individuals, the duo were eager to find a solution to either using a traditional gym bag that was functional, but not stylish, or a designer bag that was stylish, but not functional.